The question has been asked for thousands of years right back to when Man first walked the earth as Apes (sideline don’t tell me you actually believe and buy that rubbish) .. well back to the article … the question is how do I create a product that will sell?

Do I consider myself an expert in these matters? No, this post is really more about sharing things I have learnt and experienced along my own journey.

If you are anything like me then you might have lots of creative skills at your finger-tips, you are multi-skilled across a host of computer programming languages, you can create desktop applications or online products to solve real problems for real people/businesses- and all you need is a Laptop to do it along with a decent Internet connection.

.. but wait you have a thorn in your flesh, you don’t know how to turn all those skills into cash .. what’s more you have failed many times in the past investing unspeakable hours into that great idea for little or no return? If this sounds like your experience (mine too) then maybe this article will be insightful.

Slave to the Matrix

Chances are you are like most other people, right now you are selling your Labour, skills and experience to an employer (note self-employment also falls under this category).

The only REAL difference between paid employment and self-employment, freelancing or whatever is the latter carries more risk, stress and a much higher level of expense. You are STILL a slave to either the system or yourself. This sounds like a no win situation.

Yet there is still hope for you to escape slavery to the clock and your task master.

Creating a Product that Sells

Take a look at any really successful entrepreneur and you will find that they have the freedom on how to best invest their time – their earnings are not dependent on them personally being sat a computer working 9-5, 5 days a week .. they have products or more likely a portfolio of them.

If we are to create a product that sells we MUST start with the Market first, sounds really simple doesn’t it? But as creative folk we can spend days on Prototyping our ideas, creating functional products, developing business models and forecasts, dreaming of how our fortunes might change … what might be just around the corner .. this time it will be different

IN REALITY.. NO IT WON’T

The PROBLEM was that we got TOO excited about the idea and the longer we continued investing time, the more dillusioned and disheartened we became until we finally run out of momentum. Just think for a second what you could have achieved had we stuck to the basics and set clear objectives along with the path to achieving and measuring progress in the first place.

Did you consider Market Research?

Come on don’t turn-off, may I suggest before you invest one more bit of effort and time, yes before you write a single line of code, excel or create wireframes in Photoshop that you get credible answers to these questions:

Do people WANT or NEED the product/service you are offering?
If so, how many people need it?
Which features are important to these people and which are not?
What price would customers be willing to pay, and why?
How are you going to economically get it to market? Can it even be done based on your resources or do you need to acquire support?

The truth is that you can’t assume any of it, the truth is that you have to ask the potential buyers these kind of questions directly first and be open to challenge. It doesn’t really matter how super or precious you are about this NEW great idea … if you aren’t prepared to listen to what would be the target buyers then what is the point? The aim was to make money and having raving fans of your product right?

Product Crusaders

I genuinely enjoy reading these kinds of blogs; they are encouraging and quickly help you to spot your own inefficiencies or ways that you may be procrastinating.

One of my favourites at the moment is the Unicorn Free blog written by Amy Hoe. One of her recent posts was titled When You Should Ignore Your “Customers”. The problem with these kind-of blogs is that you are often told “just do it … you wont know unless you try …” but that’s dangerous and plain stupid, if you haven’t first done any real market research.

I don’t think Apple or any really successful companies would still be in business – had they ignored their customers… the spirit of the article to be fair – was that some customers are never going to buy, never going to be happy with you, so they might as well move on to a new supplier leaving you to make money whilst remaining true to your own values and behaviours.

Start as you mean to Finish

What I mean here is that you can only move forward positively, if you know there is in fact a market ready and waiting to buy your thing, having even a basic evidence base will help you to keep on with the idea and eventually get it to market. Make sure you have a clear direction of travel and action plan. Seek out in advance potential early adopters and the right kind of advisors, one thing is for sure Mavericks seldom make it on their own so be open to new ideas and support.

Well like I said in the article opening I am not an expert but would welcome your thoughts and opinions on what you think it takes to create a product that sells.