Antony Ellis

Antony Ellis

CRM Technical Architect (MCP)
Available now see CV for contact information

Hello! Available for Hire Microsoft Certified Professional (MCP) specialising in Dynamics CRM online and on-premise. I have over 15 years experience in the ICT industry you can read my cv here or browse my recent skills and experience. Recommendations from previous colleagues are available on LinkedIN.

About Me

Not so long ago computer experts specialised only in certain areas, and managers, web application programmers, graphic designers, database administrators were all seperate careers.

Today after more than 14 years in the ICT industry I have seen this change, with employers needing individual developers to be highly skilled across all those technical areas whilst remaining business and people focused (not just being technical wizards but also having managerial expertise).

Consider that most ICT projects fail due to business requirements not being collected properly, bad time keeping and poor management of technical developers. My fairly unique sales offering is that I have experience and skills not just in the technical space but also senior management:

  • Qualified Business Analyst (SDLC)
  • PRINCE II Certified Practioner (Project Manager)
  • CRM, Programming, Website, Data Warehousing/Business Intelligence expert
  • Professional Experience in setting up and running a bespoke software consultancy business

This is why I can harmonise the business requirements with technically minded folk and bring value to any business team whom I join. If today you are experiencing any kind of ICT related issue then I can help you or if not point you towards people who can. Many thanks for stopping by and visiting me at

Experience (BS.c, MCP, APMG)

2015 - Present Microsoft Dynamics CRM Technical Architect Methods Digital Ltd

2015 June - Sept Microsoft Dynamics CRM Architect/Consultant CVS

2013 - May 2015 Microsoft Dynamics CRM Architect/Consultant Destiny ICT Ltd

2010 - Oct 2013 Salesforce and Microsoft CRM Architect Manager Investors in People

2008 - 2010 Salesforce and Microsoft CRM Architect Manager UK Commission for Employment & Skills

2007 - 2008 Database Technical Architect UKCES

2005 - 2007 Managing Director Digital Globe Ltd

2000 - 2005 Head of Software Development Earlybird Marketing Ltd

Management Skills

Business Analysis 10/10

Stakeholder Management 8/10

Leadership/Consultancy 10/10

Communication & Documentation 10/10

PRINCE II/Agile Project Management 8/10

Technical Skills

I have downgraded my rating if technology not used much in a recent role to give honest score.

Salesforce/Dynamics CRM 8/10

Business Intelligence 7/10

Systems & Integration Architecture 10/10

SQL Server/Queries/Administration 10/10

Dashboard and Report Writing 10/10

Web/Database Administration 10/10

HTML 5/CS3 7/10

.NET 5/10

PHP/MySQL 5/10

AJAX/jQuery 5/10

Adobe Photoshop 4/10

  • NHS England

NHS England Dynamics CRM 2016

The National Health Service commissioned a project known internally as People Bank to allow people who were interested in participating with the NHS to do so and keep updated on events. This consisted originally of a web portal (ADX Studio) and Microsoft Dynamics 2016 (online) environment.

The platform had to provide event management (using Eventbrite) integrated within CRM along with email and marketing information analytics. On this project I was both the Technical Architect and CRM developer for implementing the platform. Due to internal constraints it was decided not to go live with a web portal element and instead focus purely on email communication as the primary channel and have this correctly setup and synchronised with the CRM. We used a combintation of the native email functionality and Click Dimensions to provide the NHS with a range of capabilities that did not exist previously in the organisation.

  • Lead on the Technical Architecture
  • All CRM development and integration of data
  • C#, plugins and JavaScript for custom FetchXML calls
  • Configuration and setup of Microsoft Dynamics CRM environments
  • Setup and integration of Eventbrite event management system
  • Customisation of the platform for custom email functionality and other ERM requirements
  • Click Dimensions deployed for marketing, campaign features and reporting
  • SQL Server 2014 for staging records
  • Resolved legacy data quality issues
  • Project was managed using Agile methodology

  • South Yorkshire Transport Executive SYPTE

Transport Executive Dynamics CRM 2015

The public sector organisation South Yorkshire Transport Executive needed a CRM system and integration with a new customer website portal. Developed and customised Microsoft Dynamics CRM 2015/2013 for on-premise and internet facing.

The client had 100's of database and excel systems that needed to be consolidated and a strategy was needed to improve data quality to give them a single view of customers and their data. The system was designed to bring cost efficiencies in customer support, asset and finance management across the organisation.

  • Helped manage and develop the Microsoft Dynamics CRM 2015/13 solution(s)
  • Lead on development and integration of data with external web services/providers
  • Managed transition to bring development inhouse rather than reliance on external suppliers
  • Data integrations developed using Scribe/SSIS/Kingsway/Transact SQL
  • Data quality enhancement utilising SQL Server, BizTalk and ClearCore
  • Click Dimensions deployed for marketing, campaign features and reporting
  • SQL Server 2012/2008 R2
  • Resolved legacy data quality issues
  • Project was managed using Agile methodology

  • Investors in People
  • Investors in People
  • Investors in People
  • Investors in People
  • Investors in People
  • Investors in People

Salesforce and Dynamics 2011 CRM

Based in the London Westminster Tower building (Sanctuary House) and Sheffield offices at Investors in People. I was responsible for advising executive leadership team on ICT roadmap and supporting more than 8 different CRM implementations ranging from Salesforce, Dynamics 4.0 to 2011 and bespoke MIS.

Developed all of their real-time data ETL/integration/data warehousing, business intelligence, data mining and CRM solutions for the Public sector organisation. In addition created the tactical and strategic reports on how the business was performing internationally.

  • Technical lead advisor across more than 8 CRM implementation projects
  • Created the international CRM architecture for Investors in People
  • Defined quality and technical requirements
  • Managed Salesforce CRM/APEX
  • Deployed Microsoft Dynamics CRM 2011
  • SQL Server 2012/2008 R2
  • Business Intelligence Solutions (SSRS, SSIS)
  • Resolved legacy data quality issues
  • Created the scorecard dashboard based on stakeholder catalogues
  • Managed change using both Agile and PRINCE II project management

Contact Me

Tweets & Stuff

Get in Touch

I am currently available and looking for contract or permanent employment in UK.

  • Yorkshire & Humber
  • +44 07500471870

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